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The latest insights and thought leadership from the Open Partners team.

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AIDataPaid Advertising
Why the most “successful” campaigns aren’t driving revenue for brands

The tension between CMOs and CFOs (or agencies and their clients) usually boils down to one thing: what’s being reported vs what’s reflected on the …

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AICreativePaid Advertising
Demand Gen: a mid-funnel growth goldmine unlocked through AI powered creative production

Charlotte is a Managing Partner at Open Partners, leading our Creative division including a team of exceptional talent across Social & Influencer, our in-house Studio, Ad Production & Optimisation, CRO & UX, and PR. YouTube reaches nearly 60 million people in the UK alone, with YouTube Shorts generating 200B+ views …

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Industry newsMedia buyingVideo
Sky acquires ITV’s Media & Entertainment division: the implications for media buying and premium video

Matt is Open Partners’ Senior AV Partner, leading the AV division within the multimedia team and overseeing integrated campaign delivery across key channels. What’s changed? This week, ITV announced that its Media & Entertainment division will be acquired by Sky, marking the consolidation of two major British media groups under …

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All posts insights

Google Marketing Live 2026: Our key takeaways

May 22, 2026 AI
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Open Partners Awarded Integrated Agency of the Year & Digital Agency of the Year at Prolific North Champions Awards

May 15, 2026 Agency News
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Open Partners Wins Bronze for Digital Transformation at Campaign’s Agency of the Year Awards

April 7, 2026 Agency News
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Open Partners named one of the UK’s Best Workplaces™ 2026

March 13, 2026 Agency News
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Open Partners named in FT 1000 for second consecutive year

March 3, 2026 Agency News
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The search revolution: OpenAI, agentic commerce, and the next decade of discovery

February 12, 2026 AI
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What’s next in Paid Search, and how can brands prepare? A Q&A with our Senior Paid Search Partner, Steve Hughes

June 5, 2026 AI
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Meta’s Business Messenger update: from WhatsApp success to a full Meta ecosystem

June 5, 2026 AI
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Open Partners listed on The Sunday Times Best Places to Work and Awarded Best Place to Work in Marketing and Advertising 2026 (M)

May 26, 2026 Agency News
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Google Marketing Live 2026: Our key takeaways

May 22, 2026 AI
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Open Partners Awarded Integrated Agency of the Year & Digital Agency of the Year at Prolific North Champions Awards

May 15, 2026 Agency News
Read More

Open Partners Wins Bronze for Digital Transformation at Campaign’s Agency of the Year Awards

April 7, 2026 Agency News
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« Previous 1 2 3 4 5 Next »
Agency News

Open Partners Awarded Integrated Agency of the Year & Digital Agency of the Year at Prolific North Champions Awards

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Agency News

Open Partners Wins Bronze for Digital Transformation at Campaign’s Agency of the Year Awards

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Agency News

Open Partners named one of the UK’s Best Workplaces™ 2026

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Agency News

Open Partners named in FT 1000 for second consecutive year

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AI

The search revolution: OpenAI, agentic commerce, and the next decade of discovery

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Agency News

Open Partners shortlisted for Campaign Agency of the Year in two categories

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AI

ChatGPT is launching paid ads. Here’s what every brand needs to know.

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Agency News

Join Open Partners at MAD//North: Official Sponsors of the Culture, Content & Creativity Stage

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Agency News

Former EssenceMediacom North COO joins Open Partners as Non-Executive Director

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AI

Recouping control in an OTA-dominated world: a guide for hotels

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