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The latest insights and thought leadership from the Open Partners team.

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Industry newsMedia buyingVideo
Sky acquires ITV’s Media & Entertainment division: the implications for media buying and premium video

Matt is Open Partners’ Senior AV Partner, leading the AV division within the multimedia team and overseeing integrated campaign delivery across key channels. What’s changed? …

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Paid SocialTikTok
What’s next from TikTok? Key takeaways from TikTok’s latest Agency Immersion Workshop

As the digital landscape evolves, the path from product discovery to purchase is becoming increasingly complex. On social platforms like TikTok, the classic marketing funnel has shifted, turning into a fast-paced loop where entertainment and shopping blend together. Instead of searching for products intentionally, users stumble upon things unexpectedly through …

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Leadership TeamPeople
What makes Open Partners one of the best workplaces in the UK? A view from the Client Leadership team

In 2026, Open Partners has been recognised by both The Sunday Times and Great Place to Work as one of the best workplaces in the UK within the Marketing and Advertising sector. Below, Client Partner Bryony Clapperton shares her perspective on life at OP, along with a look into her role …

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All posts insights

How is AI affecting the CMO role in 2026?

June 11, 2026 AI
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What’s next in Paid Search, and how can brands prepare? A Q&A with our Senior Paid Search Partner, Steve Hughes

June 5, 2026 AI
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Meta’s Business Messenger update: from WhatsApp success to a full Meta ecosystem

June 5, 2026 AI
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Open Partners listed on The Sunday Times Best Places to Work and Awarded Best Place to Work in Marketing and Advertising 2026 (M)

May 26, 2026 Agency News
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Google Marketing Live 2026: Our key takeaways

May 22, 2026 AI
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Open Partners Awarded Integrated Agency of the Year & Digital Agency of the Year at Prolific North Champions Awards

May 15, 2026 Agency News
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1 2 3 … 5 Next »

Sky acquires ITV’s Media & Entertainment division: the implications for media buying and premium video

July 9, 2026 Industry news
Read More

What’s next from TikTok? Key takeaways from TikTok’s latest Agency Immersion Workshop

June 30, 2026 Paid Social
Read More

What makes Open Partners one of the best workplaces in the UK? A view from the Client Leadership team

June 24, 2026 Leadership Team
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How is AI affecting the CMO role in 2026?

June 11, 2026 AI
Read More

What’s next in Paid Search, and how can brands prepare? A Q&A with our Senior Paid Search Partner, Steve Hughes

June 5, 2026 AI
Read More

Meta’s Business Messenger update: from WhatsApp success to a full Meta ecosystem

June 5, 2026 AI
Read More
1 2 3 … 5 Next »
Industry news

Sky acquires ITV’s Media & Entertainment division: the implications for media buying and premium video

Read More
Paid Social

What’s next from TikTok? Key takeaways from TikTok’s latest Agency Immersion Workshop

Read More
Leadership Team

What makes Open Partners one of the best workplaces in the UK? A view from the Client Leadership team

Read More
AI

How is AI affecting the CMO role in 2026?

Read More
AI

What’s next in Paid Search, and how can brands prepare? A Q&A with our Senior Paid Search Partner, Steve Hughes

Read More
AI

Meta’s Business Messenger update: from WhatsApp success to a full Meta ecosystem

Read More
Agency News

Open Partners listed on The Sunday Times Best Places to Work and Awarded Best Place to Work in Marketing and Advertising 2026 (M)

Read More
AI

Google Marketing Live 2026: Our key takeaways

Read More
Agency News

Open Partners Awarded Integrated Agency of the Year & Digital Agency of the Year at Prolific North Champions Awards

Read More
Agency News

Open Partners Wins Bronze for Digital Transformation at Campaign’s Agency of the Year Awards

Read More
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