We are Open

66% of UK ad spend in 2019 will be online, and 80%+ of that spend will be data driven. The implications of this pivot from traditional to digital are profound.

The proliferation of data is fuelling an unaudited industry where profiteering is rife. Media is being traded against audiences driving ever-decreasing yields for content owners. Low relevance creative messaging is undermining advertising effectiveness. Measurement tools under-value engagement and over-value reach and frequency. The talent gap is growing as the requirement for ‘full service’ capability accelerates. In a market where agility is key, the establishment is getting bigger and slower.

Open.Partners exist to guide businesses through this disruption. We believe in a movement to bring value back to all elements of the advertising industry. We do this by adhering to our principles of Truth, Agility and Performance.

We are a digital advertising agency.

Our services range from consultancy to execution. We specialise in paid for addressable media including PPC, Paid Social and Programmatic. We connect paid to organic in the SEO, CRO and Social spaces. We provide strategic consultancy across areas including campaign audits, audience planning, technology implementation, attribution and measurement, commercial strategy, and in-housing solutions.

1. Truth

We are fully independent and operate with total commercial and operational transparency. We eschew opaque solutions. We work in partnership to unlock value through shared intellectual property.

2. Agility

We are Full Service People. Each of us is data literate, technically proficient, creative and commercial. Our capabilities reflect the needs of today’s advertising market.

3. Performance

Our commitment is to develop an industry that is Better For Everyone. Better more relevant advertising for consumers. Better results and performance for advertisers.
Better yields for content and media owners. Better working environment and remuneration for our Partners.

Joe Procter

Joe Procter

Joe began his career in 2001 as a founding member of MediaVest’s digital team and was integral in developing the agency’s Paid Search proposition.

He later moved into roles focussed on audience consultancy and strategic planning, cementing his place amongst the UK’s most experienced digital marketing experts.

Now a pioneer at the forefront of Programmatic, his passion lies in combining human insights with data and technology to deliver transformative results for clients.

Michael Leppan

Michael Leppan

Since starting his career in 2006 Michael has been pivotal in the launch and development of technology solutions for 3 major UK agency groups.

Throughout that time Michael has built automation tools, proprietary technology and machine learning applications, creating a worldwide community of 70+ data scientists along the way.

Michael’s passion is in utilising data and technology to get to the heart of business challenges.

Elliot Muscant

Elliot Muscant

Elliot followed his father’s footsteps in to the media industry, landing his first job at MediaVest Manchester in 1999 and never looking back.

He co-launched their digital division that went on to be one of the most respected in the industry, was promoted to agency MD before the age of 30, and was a key member of the senior management team responsible for establishing MediaVest Manchester as the most profitable independent agency in the UK, ultimately resulting in their successful sale to Aegis. Most recently Elliot held the post of CEO, Dentsu Aegis Network North.

An entrepreneur at heart, Elliot’s passion is for driving change by challenging convention.

Pierre Hun - Head of Media at N Brown Group

Pierre Hun - Head of Media at N Brown Group

“NBrown, a leading digital fashion retailer, is relying on a number of partnerships to strengthen its in-house digital capabilities.

Open Partners has been identified as a strategic partner to facilitate the development of a programme enabling the business to identify growth opportunities. Their team combines technology, data, modelling, planning and buying expertise adding significant value to the marketing team and giving us confidence that we are evolving our digital strategy at pace within a fast changing and challenging industry.”



Leo Nelson - Marketing & Digital Director at Sytner Car Supermarket Division

Leo Nelson - Marketing & Digital Director at Sytner Car Supermarket Division

“In 2018 we engaged with the team at Open to help us take ownership of our data and diversify our digital media strategy through better use of our 1st party data and educate our team.

It quickly became clear that Open’s unique combination of experience, global technology partner relationships and way of thinking along with a refreshing set of ethics which differ significantly from other players in the market, advanced our campaign performance and measurement meaning that their involvement in the project has been immensely valuable.

The results they have managed to deliver over a very short time-frame have been hugely exciting and are extremely encouraging in terms of our future marketing performance. The team at Open come with a solid recommendation as best in class in the Programmatic and data-driven media field and we look forward to our continued partnership.”

Gavin Finch - Head Of Marketing at NCVO

Gavin Finch - Head Of Marketing at NCVO

“I have worked with the guys from Open.Partners for nearly 10 years, and all have consistently pioneered in their chosen fields of Digital Marketing, delivering innovation and tangible results.

I can always rely on them to deliver performance-focused solutions with an honest appraisal of the landscape, clarity and agility.

I would not hesitate to recommend them to anyone wishing to elevate their approach in all facets of data-driven marketing.”