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The latest insights and thought leadership from the Open Partners team.

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AIDataPaid Advertising
Why the most “successful” campaigns aren’t driving revenue for brands

The tension between CMOs and CFOs (or agencies and their clients) usually boils down to one thing: what’s being reported vs what’s reflected on the …

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AICreativePaid Advertising
Demand Gen: a mid-funnel growth goldmine unlocked through AI powered creative production

Charlotte is a Managing Partner at Open Partners, leading our Creative division including a team of exceptional talent across Social & Influencer, our in-house Studio, Ad Production & Optimisation, CRO & UX, and PR. YouTube reaches nearly 60 million people in the UK alone, with YouTube Shorts generating 200B+ views …

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Industry newsMedia buyingVideo
Sky acquires ITV’s Media & Entertainment division: the implications for media buying and premium video

Matt is Open Partners’ Senior AV Partner, leading the AV division within the multimedia team and overseeing integrated campaign delivery across key channels. What’s changed? This week, ITV announced that its Media & Entertainment division will be acquired by Sky, marking the consolidation of two major British media groups under …

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All posts insights

Open Partners shortlisted for Campaign Agency of the Year in two categories

February 4, 2026 Agency News
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ChatGPT is launching paid ads. Here’s what every brand needs to know.

January 19, 2026 AI
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Join Open Partners at MAD//North: Official Sponsors of the Culture, Content & Creativity Stage

January 19, 2026 Agency News
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Former EssenceMediacom North COO joins Open Partners as Non-Executive Director

December 1, 2025 Agency News
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Recouping control in an OTA-dominated world: a guide for hotels

November 20, 2025 AI
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Winning the algorithm: How Hospitality brands stay discoverable in an AI-driven dining landscape

November 19, 2025 AI
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Open Partners named one of the UK’s Best Workplaces™ 2026

March 13, 2026 Agency News
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Open Partners named in FT 1000 for second consecutive year

March 3, 2026 Agency News
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The search revolution: OpenAI, agentic commerce, and the next decade of discovery

February 12, 2026 AI
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Open Partners shortlisted for Campaign Agency of the Year in two categories

February 4, 2026 Agency News
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ChatGPT is launching paid ads. Here’s what every brand needs to know.

January 19, 2026 AI
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Join Open Partners at MAD//North: Official Sponsors of the Culture, Content & Creativity Stage

January 19, 2026 Agency News
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« Previous 1 2 3 4 5 Next »
AI

Winning the algorithm: How Hospitality brands stay discoverable in an AI-driven dining landscape

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top_lists

The UK’s leading AI marketing agencies: Why Open Partners tops the list

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top_lists

Who are the best full-service marketing agencies in the UK?

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AI

Solving the biggest growth challenges for multi-site hospitality brands

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AI

The power of personalisation – using AI-led advertising to deliver aftermarket revenue

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AI

What’s next for ultimate profitability in mobility, fleet, and rental?

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AI

Why hyperlocal advertising is the next competitive edge for multi-site automotive groups

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AI

OpenAI introduces ChatGPT Atlas – the conversational approach to search begins

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AI

Precision over scale: how AI marketing empowers niche automotive brands to compete and win

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AI

Automotive aftermarket: why AI-led marketing is the competitive edge brands need

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