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The latest insights and thought leadership from the Open Partners team.

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Industry newsMedia buyingVideo
Sky acquires ITV’s Media & Entertainment division: the implications for media buying and premium video

Matt is Open Partners’ Senior AV Partner, leading the AV division within the multimedia team and overseeing integrated campaign delivery across key channels. What’s changed? …

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Paid SocialTikTok
What’s next from TikTok? Key takeaways from TikTok’s latest Agency Immersion Workshop

As the digital landscape evolves, the path from product discovery to purchase is becoming increasingly complex. On social platforms like TikTok, the classic marketing funnel has shifted, turning into a fast-paced loop where entertainment and shopping blend together. Instead of searching for products intentionally, users stumble upon things unexpectedly through …

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Leadership TeamPeople
What makes Open Partners one of the best workplaces in the UK? A view from the Client Leadership team

In 2026, Open Partners has been recognised by both The Sunday Times and Great Place to Work as one of the best workplaces in the UK within the Marketing and Advertising sector. Below, Client Partner Bryony Clapperton shares her perspective on life at OP, along with a look into her role …

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All posts insights

Join Open Partners at MAD//North: Official Sponsors of the Culture, Content & Creativity Stage

January 19, 2026 Agency News
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Former EssenceMediacom North COO joins Open Partners as Non-Executive Director

December 1, 2025 Agency News
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Recouping control in an OTA-dominated world: a guide for hotels

November 20, 2025 AI
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Winning the algorithm: How Hospitality brands stay discoverable in an AI-driven dining landscape

November 19, 2025 AI
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Solving the biggest growth challenges for multi-site hospitality brands

October 23, 2025 AI
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OpenAI introduces ChatGPT Atlas – the conversational approach to search begins

October 22, 2025 AI
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The search revolution: OpenAI, agentic commerce, and the next decade of discovery

February 12, 2026 AI
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Open Partners shortlisted for Campaign Agency of the Year in two categories

February 4, 2026 Agency News
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ChatGPT is launching paid ads. Here’s what every brand needs to know.

January 19, 2026 AI
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Join Open Partners at MAD//North: Official Sponsors of the Culture, Content & Creativity Stage

January 19, 2026 Agency News
Read More

Former EssenceMediacom North COO joins Open Partners as Non-Executive Director

December 1, 2025 Agency News
Read More

Recouping control in an OTA-dominated world: a guide for hotels

November 20, 2025 AI
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« Previous 1 2 3 4 5 Next »
top_lists

Who are the best full-service marketing agencies in the UK?

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AI

Solving the biggest growth challenges for multi-site hospitality brands

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AI

The power of personalisation – using AI-led advertising to deliver aftermarket revenue

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AI

What’s next for ultimate profitability in mobility, fleet, and rental?

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AI

Why hyperlocal advertising is the next competitive edge for multi-site automotive groups

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AI

OpenAI introduces ChatGPT Atlas – the conversational approach to search begins

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AI

Precision over scale: how AI marketing empowers niche automotive brands to compete and win

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AI

Automotive aftermarket: why AI-led marketing is the competitive edge brands need

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AI

From aggregator dependence to direct demand: How AI-led marketing empowers fleet and rental operators to win back customers

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AI

ChatGPT’s Instant Checkout: the beginning of the end for ecommerce websites?

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