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The latest insights and thought leadership from the Open Partners team.

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AIOpinionStrategy
How is AI affecting the CMO role in 2026?

Over the last two years, AI has continued to have a profound impact on the CMO role, in particular on those managing multi-channel in-house teams. …

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AIPaid AdvertisingPeople
What’s next in Paid Search, and how can brands prepare? A Q&A with our Senior Paid Search Partner, Steve Hughes

Before we start, can you tell us a little bit about your role as Senior Paid Search Partner at OP? At Open Partners, my role focuses on the development of our Paid Search product, making sure it aligns with our agency mission, to be The Agency of Next, and our …

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AIMetaStrategy
Meta’s Business Messenger update: from WhatsApp success to a full Meta ecosystem

This week, our Managing Partner for Commercial Partnerships, Jemima Stoppard, joined a global Meta event in London bringing together agencies, brands and business solution partners. The focus was simple: how to use messaging as a core business strategy to create better customer experiences and turn conversations into sales. Below, Jemima …

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All posts insights

Google AI Mode Ads – everything brands need to know to win

September 30, 2025 AI
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Open Partners achieves IPA Effectiveness Accreditation for 2025

September 9, 2025 Agency News
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Stalled growth, rising pressure: why performance marketing is failing your brand (and how to regain control)

September 3, 2025 Paid Advertising
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A letter to business leaders: Yes, everyone’s talking about AI, but you can’t afford to tune out

September 2, 2025 AI
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Ai and travel marketing: transforming disruption into competitive advantage

August 29, 2025 AI
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Google AI Mode Ads – everything brands need to know to win

August 18, 2025 AI
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ChatGPT’s Instant Checkout: the beginning of the end for ecommerce websites?

October 3, 2025 AI
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Marketing for Automotive: the AI-led opportunity for growth

October 3, 2025 AI
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Meta’s updated consent or pay model: what brands need to know

October 1, 2025 Creative
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Google AI Mode Ads – everything brands need to know to win

September 30, 2025 AI
Read More

Open Partners achieves IPA Effectiveness Accreditation for 2025

September 9, 2025 Agency News
Read More

Stalled growth, rising pressure: why performance marketing is failing your brand (and how to regain control)

September 3, 2025 Paid Advertising
Read More
« Previous 1 2 3 4 5 Next »
AI

Marketing for Automotive: the AI-led opportunity for growth

Read More
Creative

Meta’s updated consent or pay model: what brands need to know

Read More
AI

Google AI Mode Ads – everything brands need to know to win

Read More
Agency News

Open Partners achieves IPA Effectiveness Accreditation for 2025

Read More
Paid Advertising

Stalled growth, rising pressure: why performance marketing is failing your brand (and how to regain control)

Read More
AI

A letter to business leaders: Yes, everyone’s talking about AI, but you can’t afford to tune out

Read More
AI

Ai and travel marketing: transforming disruption into competitive advantage

Read More
AI

Google AI Mode Ads – everything brands need to know to win

Read More
AI

Google’s AI mode arrives in the UK: What It means for brand performance and ROI

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AI

The browser wars are back: Google vs OpenAI

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