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The latest insights and thought leadership from the Open Partners team.

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AIDataPaid Advertising
Why the most “successful” campaigns aren’t driving revenue for brands

The tension between CMOs and CFOs (or agencies and their clients) usually boils down to one thing: what’s being reported vs what’s reflected on the …

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AICreativePaid Advertising
Demand Gen: a mid-funnel growth goldmine unlocked through AI powered creative production

Charlotte is a Managing Partner at Open Partners, leading our Creative division including a team of exceptional talent across Social & Influencer, our in-house Studio, Ad Production & Optimisation, CRO & UX, and PR. YouTube reaches nearly 60 million people in the UK alone, with YouTube Shorts generating 200B+ views …

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Industry newsMedia buyingVideo
Sky acquires ITV’s Media & Entertainment division: the implications for media buying and premium video

Matt is Open Partners’ Senior AV Partner, leading the AV division within the multimedia team and overseeing integrated campaign delivery across key channels. What’s changed? This week, ITV announced that its Media & Entertainment division will be acquired by Sky, marking the consolidation of two major British media groups under …

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All posts insights

Solving the biggest growth challenges for multi-site hospitality brands

October 23, 2025 AI
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OpenAI introduces ChatGPT Atlas – the conversational approach to search begins

October 22, 2025 AI
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ChatGPT’s Instant Checkout: the beginning of the end for ecommerce websites?

October 3, 2025 AI
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Marketing for Automotive: the AI-led opportunity for growth

October 3, 2025 AI
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Meta’s updated consent or pay model: what brands need to know

October 1, 2025 Creative
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Google AI Mode Ads – everything brands need to know to win

September 30, 2025 AI
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Former EssenceMediacom North COO joins Open Partners as Non-Executive Director

December 1, 2025 Agency News
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Recouping control in an OTA-dominated world: a guide for hotels

November 20, 2025 AI
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Winning the algorithm: How Hospitality brands stay discoverable in an AI-driven dining landscape

November 19, 2025 AI
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Solving the biggest growth challenges for multi-site hospitality brands

October 23, 2025 AI
Read More

OpenAI introduces ChatGPT Atlas – the conversational approach to search begins

October 22, 2025 AI
Read More

ChatGPT’s Instant Checkout: the beginning of the end for ecommerce websites?

October 3, 2025 AI
Read More
« Previous 1 2 3 4 5 Next »
AI

From aggregator dependence to direct demand: How AI-led marketing empowers fleet and rental operators to win back customers

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AI

ChatGPT’s Instant Checkout: the beginning of the end for ecommerce websites?

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AI

Marketing for Automotive: the AI-led opportunity for growth

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Creative

Meta’s updated consent or pay model: what brands need to know

Read More
AI

Google AI Mode Ads – everything brands need to know to win

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Agency News

Open Partners achieves IPA Effectiveness Accreditation for 2025

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Paid Advertising

Stalled growth, rising pressure: why performance marketing is failing your brand (and how to regain control)

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AI

A letter to business leaders: Yes, everyone’s talking about AI, but you can’t afford to tune out

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AI

Ai and travel marketing: transforming disruption into competitive advantage

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AI

Google AI Mode Ads – everything brands need to know to win

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