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Industry newsMedia buyingVideo
Sky acquires ITV’s Media & Entertainment division: the implications for media buying and premium video

Matt is Open Partners’ Senior AV Partner, leading the AV division within the multimedia team and overseeing integrated campaign delivery across key channels. What’s changed? …

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Paid SocialTikTok
What’s next from TikTok? Key takeaways from TikTok’s latest Agency Immersion Workshop

As the digital landscape evolves, the path from product discovery to purchase is becoming increasingly complex. On social platforms like TikTok, the classic marketing funnel has shifted, turning into a fast-paced loop where entertainment and shopping blend together. Instead of searching for products intentionally, users stumble upon things unexpectedly through …

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Leadership TeamPeople
What makes Open Partners one of the best workplaces in the UK? A view from the Client Leadership team

In 2026, Open Partners has been recognised by both The Sunday Times and Great Place to Work as one of the best workplaces in the UK within the Marketing and Advertising sector. Below, Client Partner Bryony Clapperton shares her perspective on life at OP, along with a look into her role …

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All posts insights

ChatGPT’s Instant Checkout: the beginning of the end for ecommerce websites?

October 3, 2025 AI
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Marketing for Automotive: the AI-led opportunity for growth

October 3, 2025 AI
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Meta’s updated consent or pay model: what brands need to know

October 1, 2025 Creative
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Google AI Mode Ads – everything brands need to know to win

September 30, 2025 AI
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Open Partners achieves IPA Effectiveness Accreditation for 2025

September 9, 2025 Agency News
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Stalled growth, rising pressure: why performance marketing is failing your brand (and how to regain control)

September 3, 2025 Paid Advertising
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Winning the algorithm: How Hospitality brands stay discoverable in an AI-driven dining landscape

November 19, 2025 AI
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Solving the biggest growth challenges for multi-site hospitality brands

October 23, 2025 AI
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OpenAI introduces ChatGPT Atlas – the conversational approach to search begins

October 22, 2025 AI
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ChatGPT’s Instant Checkout: the beginning of the end for ecommerce websites?

October 3, 2025 AI
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Marketing for Automotive: the AI-led opportunity for growth

October 3, 2025 AI
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Meta’s updated consent or pay model: what brands need to know

October 1, 2025 Creative
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« Previous 1 2 3 4 5 Next »
AI

Marketing for Automotive: the AI-led opportunity for growth

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Creative

Meta’s updated consent or pay model: what brands need to know

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AI

Google AI Mode Ads – everything brands need to know to win

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Agency News

Open Partners achieves IPA Effectiveness Accreditation for 2025

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Paid Advertising

Stalled growth, rising pressure: why performance marketing is failing your brand (and how to regain control)

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AI

A letter to business leaders: Yes, everyone’s talking about AI, but you can’t afford to tune out

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AI

Ai and travel marketing: transforming disruption into competitive advantage

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AI

Google AI Mode Ads – everything brands need to know to win

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AI

Google’s AI mode arrives in the UK: What It means for brand performance and ROI

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AI

The browser wars are back: Google vs OpenAI

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