The latest insights and thought leadership from the Open Partners team.
Independent agency Open Partners today announced a landmark strategic partnership with Google to formally develop their proprietary advertising solution, ACE (Automated Campaign Execution), within the …
Over the last few years, AI search has rapidly shaped how we discover and evaluate brands through detailed, conversational responses, factoring in nuance and context to provide tailored recommendations at the earliest sign of intent. In response, brands have had to adapt their organic search strategies to improve visibility within …
OpenAI has confirmed that advertising will be introduced into ChatGPT in a future release, marking a major shift in conversational AI’s evolution from an assistive search tool to a commercial platform. For any brands relying heavily on Search to drive growth, this matters – a lot. What’s actually changing? Right …
“Hands down, it was the smoothest and most sophisticated onboarding we went through.”
“Throughout the onboarding process and beyond, Open Partners went the extra mile in understanding the overall business and specific marketing challenges we face, delivering an instant improvement in overall performance across all channels whilst supporting our journey to digital maturity.”
