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The latest insights and thought leadership from the Open Partners team.

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Industry newsMedia buyingVideo
Sky acquires ITV’s Media & Entertainment division: the implications for media buying and premium video

Matt is Open Partners’ Senior AV Partner, leading the AV division within the multimedia team and overseeing integrated campaign delivery across key channels. What’s changed? …

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Paid SocialTikTok
What’s next from TikTok? Key takeaways from TikTok’s latest Agency Immersion Workshop

As the digital landscape evolves, the path from product discovery to purchase is becoming increasingly complex. On social platforms like TikTok, the classic marketing funnel has shifted, turning into a fast-paced loop where entertainment and shopping blend together. Instead of searching for products intentionally, users stumble upon things unexpectedly through …

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Leadership TeamPeople
What makes Open Partners one of the best workplaces in the UK? A view from the Client Leadership team

In 2026, Open Partners has been recognised by both The Sunday Times and Great Place to Work as one of the best workplaces in the UK within the Marketing and Advertising sector. Below, Client Partner Bryony Clapperton shares her perspective on life at OP, along with a look into her role …

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All posts insights

A letter to business leaders: Yes, everyone’s talking about AI, but you can’t afford to tune out

September 2, 2025 AI
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Ai and travel marketing: transforming disruption into competitive advantage

August 29, 2025 AI
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Google AI Mode Ads – everything brands need to know to win

August 18, 2025 AI
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Google’s AI mode arrives in the UK: What It means for brand performance and ROI

August 4, 2025 AI
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The browser wars are back: Google vs OpenAI

July 11, 2025 AI
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AI and the new economic landscape of Organic Search

July 5, 2025 AI
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Google AI Mode Ads – everything brands need to know to win

September 30, 2025 AI
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Open Partners achieves IPA Effectiveness Accreditation for 2025

September 9, 2025 Agency News
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Stalled growth, rising pressure: why performance marketing is failing your brand (and how to regain control)

September 3, 2025 Paid Advertising
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A letter to business leaders: Yes, everyone’s talking about AI, but you can’t afford to tune out

September 2, 2025 AI
Read More

Ai and travel marketing: transforming disruption into competitive advantage

August 29, 2025 AI
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Google AI Mode Ads – everything brands need to know to win

August 18, 2025 AI
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« Previous 1 … 3 4 5
AI

AI and the new economic landscape of Organic Search

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AI

Next is now: why proactivity and speed in AI-led marketing is business critical

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AI

Move over big budgets: AI-powered creative is the biggest ROI lever in modern marketing

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AI

Retailers face major disruption (and opportunity) as ChatGPT introduces AI shopping

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AI

AI search: a goldmine for fast movers, a major loss for late adopters

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Proviz Sport

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Blind: Insurance Leader

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Blind: Hospitality Case Study Carousel

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10 Leading UK Performance Marketing Agencies That Deliver Proven ROI

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Autotrader

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