The latest insights and thought leadership from the Open Partners team.
When speed and scale was king A year ago, I shared a piece about how success in marketing can no longer be achieved through budget …
Recently, two of the biggest tech companies in the world launched personal AI assistants that can do your shopping for you. Meta launched Muse in the US on 8 September. OpenAI followed on 29 September with something it calls dots. Both do roughly the same job. You tell them what …
In 2025, we shared a piece on how consumer search behaviour was fundamentally shifting, detailing how AI search engines would rapidly dictate organic visibility. It was at this point that we recognised an immediate, commercially vital opportunity for our clients to become category leaders in a new and emerging search …
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