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The latest insights and thought leadership from the Open Partners team.

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AIDataPaid Advertising
Why the most “successful” campaigns aren’t driving revenue for brands

The tension between CMOs and CFOs (or agencies and their clients) usually boils down to one thing: what’s being reported vs what’s reflected on the …

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AICreativePaid Advertising
Demand Gen: a mid-funnel growth goldmine unlocked through AI powered creative production

Charlotte is a Managing Partner at Open Partners, leading our Creative division including a team of exceptional talent across Social & Influencer, our in-house Studio, Ad Production & Optimisation, CRO & UX, and PR. YouTube reaches nearly 60 million people in the UK alone, with YouTube Shorts generating 200B+ views …

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Industry newsMedia buyingVideo
Sky acquires ITV’s Media & Entertainment division: the implications for media buying and premium video

Matt is Open Partners’ Senior AV Partner, leading the AV division within the multimedia team and overseeing integrated campaign delivery across key channels. What’s changed? This week, ITV announced that its Media & Entertainment division will be acquired by Sky, marking the consolidation of two major British media groups under …

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All posts insights

Open Partners achieves IPA Effectiveness Accreditation for 2025

September 9, 2025 Agency News
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Stalled growth, rising pressure: why performance marketing is failing your brand (and how to regain control)

September 3, 2025 Paid Advertising
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A letter to business leaders: Yes, everyone’s talking about AI, but you can’t afford to tune out

September 2, 2025 AI
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Ai and travel marketing: transforming disruption into competitive advantage

August 29, 2025 AI
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Google AI Mode Ads – everything brands need to know to win

August 18, 2025 AI
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Google’s AI mode arrives in the UK: What It means for brand performance and ROI

August 4, 2025 AI
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Marketing for Automotive: the AI-led opportunity for growth

October 3, 2025 AI
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Meta’s updated consent or pay model: what brands need to know

October 1, 2025 Creative
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Google AI Mode Ads – everything brands need to know to win

September 30, 2025 AI
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Open Partners achieves IPA Effectiveness Accreditation for 2025

September 9, 2025 Agency News
Read More

Stalled growth, rising pressure: why performance marketing is failing your brand (and how to regain control)

September 3, 2025 Paid Advertising
Read More

A letter to business leaders: Yes, everyone’s talking about AI, but you can’t afford to tune out

September 2, 2025 AI
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« Previous 1 … 3 4 5
AI

Google’s AI mode arrives in the UK: What It means for brand performance and ROI

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AI

The browser wars are back: Google vs OpenAI

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AI

AI and the new economic landscape of Organic Search

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AI

Next is now: why proactivity and speed in AI-led marketing is business critical

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AI

Move over big budgets: AI-powered creative is the biggest ROI lever in modern marketing

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AI

Retailers face major disruption (and opportunity) as ChatGPT introduces AI shopping

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AI

AI search: a goldmine for fast movers, a major loss for late adopters

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Proviz Sport

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Blind: Insurance Leader

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Blind: Hospitality Case Study Carousel

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