Skip to content

OP insights

The latest insights and thought leadership from the Open Partners team.

Featured insights

AIDataPaid Advertising
Why the most “successful” campaigns aren’t driving revenue for brands

The tension between CMOs and CFOs (or agencies and their clients) usually boils down to one thing: what’s being reported vs what’s reflected on the …

Read More →
AICreativePaid Advertising
Demand Gen: a mid-funnel growth goldmine unlocked through AI powered creative production

Charlotte is a Managing Partner at Open Partners, leading our Creative division including a team of exceptional talent across Social & Influencer, our in-house Studio, Ad Production & Optimisation, CRO & UX, and PR. YouTube reaches nearly 60 million people in the UK alone, with YouTube Shorts generating 200B+ views …

Read More →
Industry newsMedia buyingVideo
Sky acquires ITV’s Media & Entertainment division: the implications for media buying and premium video

Matt is Open Partners’ Senior AV Partner, leading the AV division within the multimedia team and overseeing integrated campaign delivery across key channels. What’s changed? This week, ITV announced that its Media & Entertainment division will be acquired by Sky, marking the consolidation of two major British media groups under …

Read More →

All posts insights

The browser wars are back: Google vs OpenAI

July 11, 2025 AI
Read More

AI and the new economic landscape of Organic Search

July 5, 2025 AI
Read More

Next is now: why proactivity and speed in AI-led marketing is business critical

June 23, 2025 AI
Read More

Move over big budgets: AI-powered creative is the biggest ROI lever in modern marketing

June 9, 2025 AI
Read More

Retailers face major disruption (and opportunity) as ChatGPT introduces AI shopping

May 5, 2025 AI
Read More

AI search: a goldmine for fast movers, a major loss for late adopters

March 31, 2025 AI
Read More
« Previous 1 … 4 5

Ai and travel marketing: transforming disruption into competitive advantage

August 29, 2025 AI
Read More

Google AI Mode Ads – everything brands need to know to win

August 18, 2025 AI
Read More

Google’s AI mode arrives in the UK: What It means for brand performance and ROI

August 4, 2025 AI
Read More

The browser wars are back: Google vs OpenAI

July 11, 2025 AI
Read More

AI and the new economic landscape of Organic Search

July 5, 2025 AI
Read More

Next is now: why proactivity and speed in AI-led marketing is business critical

June 23, 2025 AI
Read More
« Previous 1 … 4 5
top_lists

10 Leading UK Performance Marketing Agencies That Deliver Proven ROI

Read More
case_carousel_only

Autotrader

Read More
Page1 Page2 Page3 Page4 Page5
Open Partners Logo
Linkedin Instagram

Our privacy policy
Terms & conditions
Modern slavery statement
© 2026 Open Partners

Open Communication Partners Limited, trading as Open Partners | The Bonded Warehouse, 18 Lower Byrom Street, Manchester, M3 4AP | Registered No. 10906718

What our clients said

“Hands down, it was the smoothest and most sophisticated onboarding we went through.”

“Throughout the onboarding process and beyond, Open Partners went the extra mile in understanding the overall business and specific marketing challenges we face, delivering an instant improvement in overall performance across all channels whilst supporting our journey to digital maturity.”

  • Homepage
  • About
  • What we do
  • Our work
  • OP insights
  • Join us
  • Talk to us
Twitter Facebook Instagram