Precision over scale: how AI marketing empowers niche automotive brands to compete and win
Open Partners is one of the UK’s largest and fastest-growing full-service marketing agencies, specialising in performance-driven strategy across key verticals including automotive, hospitality, travel and leisure, retail, and professional services. Renowned for its integrated approach and data-led innovation, the agency helps leading brands connect strategy, creativity, and technology to deliver measurable growth. Competing in a […]
Automotive aftermarket: why AI-led marketing is the competitive edge brands need
Open Partners is one of the UK’s largest and fastest-growing full-service marketing agencies, specialising in performance-driven strategy across key verticals including automotive, hospitality, travel and leisure, retail, and professional services. Renowned for its integrated approach and data-led innovation, the agency helps leading brands connect strategy, creativity, and technology to deliver measurable growth. The margin squeeze […]
From aggregator dependence to direct demand: How AI-led marketing empowers fleet and rental operators to win back customers
By Open Partners Open Partners is one of the UK’s largest and fastest-growing full-service marketing agencies, specialising in performance-driven strategy across key verticals including automotive, hospitality, travel and leisure, retail, and professional services. Renowned for its integrated approach and data-led innovation, the agency helps leading brands connect strategy, creativity, and technology to deliver measurable growth. […]
ChatGPT’s Instant Checkout: the beginning of the end for ecommerce websites?
From the outset it was clear: AI and large language models (LLMs) aren’t just reducing the need for clicks by guiding purchase decisions, they’re moving towards eliminating clicks altogether, even for the act of buying itself. When OpenAI announced Instant Checkout in ChatGPT, my first reaction was, this feels like a glimpse of the future […]
Marketing for Automotive: the AI-led opportunity for growth
The automotive purchase cycle remains one of the most complex in retail: a high-value financial commitment involving deeply personal decisions. While this process has historically relied on a network of influential marketing touchpoints – from building brand trust to guiding showroom visits – digital channels now define the path to conversion. Digital marketing offers unparalleled […]
Google AI Mode Ads – everything brands need to know to win
Google AI Mode Ads – everything brands need to know to win Working closely with our partners at Google, the Open Partners PPC team attended Google’s From the Future of Search summit to assess how AI is reshaping search and what it means for advertisers. Currently in U.S. trials, Google is embedding ads directly into […]
A letter to business leaders: Yes, everyone’s talking about AI, but you can’t afford to tune out
AI fatigue is real, and business leaders are sick of hearing about it. But it’s not just a marketing problem; it’s an urgent, business-wide imperative. Here’s why.
Ai and travel marketing: transforming disruption into competitive advantage
AI and travel marketing: transforming disruption into competitive advantage The overall advertising landscape is undergoing a profound transformation, with a rapidly increasing number of travel customers turning to generative search and their social feeds to create bespoke travel itineraries and choose the brands that will best facilitate their travel experiences. In this industry deep dive, […]
Google AI Mode Ads – everything brands need to know to win
Google AI Mode Ads – everything brands need to know to win Working closely with our partners at Google, the Open Partners PPC team attended Google’s From the Future of Search summit to assess how AI is reshaping search and what it means for advertisers. Currently in U.S. trials, Google is embedding ads directly into […]
Google’s AI mode arrives in the UK: What It means for brand performance and ROI
Learn the essentials of AI Mode: what the user experience looks like, its impact on organic search, and what businesses must do to protect marketing ROI and their brand performance as traditional SEO continues to lose effectiveness.
