The search revolution: OpenAI, agentic commerce, and the next decade of discovery
On February 9, 2026, the digital discovery landscape shifted on its axis. OpenAI officially transitioned ChatGPT from a helpful assistive tool into a commercial powerhouse by launching its first ad tests. This move, while long-speculated, marks a formal commitment to a paid media model designed to support the massive infrastructure costs of serving over 800 […]
Shopify’s agentic storefronts: what it means for ecommerce brands
Over the last few years, AI search has rapidly shaped how we discover and evaluate brands through detailed, conversational responses, factoring in nuance and context to provide tailored recommendations at the earliest sign of intent. In response, brands have had to adapt their organic search strategies to improve visibility within AI-driven discovery, recognising that early […]
ChatGPT is launching paid ads. Here’s what every brand needs to know.
OpenAI has confirmed that advertising will be introduced into ChatGPT in a future release, marking a major shift in conversational AI’s evolution from an assistive search tool to a commercial platform. For any brands relying heavily on Search to drive growth, this matters – a lot. What’s actually changing? Right now, ChatGPT doesn’t show paid […]
Recouping control in an OTA-dominated world: a guide for hotels
Discover how hotels can cut OTA costs, boost direct bookings and grow sustainably through AI-led marketing, data integration and creative strategy.
Winning the algorithm: How Hospitality brands stay discoverable in an AI-driven dining landscape
A practical guide showing hospitality brands how to stay discoverable in an AI-driven dining landscape through GSO, AI-led PPC and performance creative.
Solving the biggest growth challenges for multi-site hospitality brands
Hospitality and other multi-site brands face a seemingly impossible task: marketing as one coherent national brand while ensuring hundreds or even thousands of individual sites remain competitive in their local markets. Too often, these ambitions collide with legacy structures, limited budgets, and fast-moving local competitors, leaving many individual venues at a disadvantage despite a robust, […]
The power of personalisation – using AI-led advertising to deliver aftermarket revenue
Open Partners is one of the UK’s largest and fastest-growing full-service marketing agencies, specialising in performance-driven strategy across key verticals including automotive, hospitality, travel and leisure, retail, and professional services. Renowned for its integrated approach and data-led innovation, the agency helps leading brands connect strategy, creativity, and technology to deliver measurable growth. Setting the scene […]
What’s next for ultimate profitability in mobility, fleet, and rental?
Open Partners is one of the UK’s largest and fastest-growing full-service marketing agencies, specialising in performance-driven strategy across key verticals including automotive, hospitality, travel and leisure, retail, and professional services. Renowned for its integrated approach and data-led innovation, the agency helps leading brands connect strategy, creativity, and technology to deliver measurable growth. Setting the scene […]
Why hyperlocal advertising is the next competitive edge for multi-site automotive groups
Multi-site automotive groups have long benefited from national brand recognition, deep customer loyalty, and consistent revenue from recurring services and new sales. But the formula that once guaranteed growth is under strain. Consumer behaviour has changed, digital advertising costs have risen, and new AI-driven platforms are redefining how audiences discover, research, and buy vehicles and […]
OpenAI introduces ChatGPT Atlas – the conversational approach to search begins
OpenAI’s launch of the ChatGPT Atlas browser is a shot across the bow for Google and a big moment for mainstream user interaction with AI. In July, we wrote about the launch of Perplexity’s Comet browser and the chain reaction it would trigger with the two major players in the space, OpenAI and Google. OpenAI […]
