What’s next in Paid Search, and how can brands prepare? A Q&A with our Senior Paid Search Partner, Steve Hughes
Before we start, can you tell us a little bit about your role as Senior Paid Search Partner at OP? At Open Partners, my role focuses on the development of our Paid Search product, making sure it aligns with our agency mission, to be The Agency of Next, and our purpose, to be smarter, faster, […]
Meta’s Business Messenger update: from WhatsApp success to a full Meta ecosystem
This week, our Managing Partner for Commercial Partnerships, Jemima Stoppard, joined a global Meta event in London bringing together agencies, brands and business solution partners. The focus was simple: how to use messaging as a core business strategy to create better customer experiences and turn conversations into sales. Below, Jemima outlines what has changed, where […]
Google Marketing Live 2026: Our key takeaways
Google is now firmly in the agentic era… This year, Google Marketing Live was packed with live product announcements, showcasing the deep integration of Gemini technology across the entire advertising network. Having attended the session, our Paid Search Senior Partner, Steve Hughes, has summarised the four key developments that will fundamentally change search, shopping, and […]
The search revolution: OpenAI, agentic commerce, and the next decade of discovery
On February 9, 2026, the digital discovery landscape shifted on its axis. OpenAI officially transitioned ChatGPT from a helpful assistive tool into a commercial powerhouse by launching its first ad tests. This move, while long-speculated, marks a formal commitment to a paid media model designed to support the massive infrastructure costs of serving over 800 […]
ChatGPT is launching paid ads. Here’s what every brand needs to know.
OpenAI has confirmed that advertising will be introduced into ChatGPT in a future release, marking a major shift in conversational AI’s evolution from an assistive search tool to a commercial platform. For any brands relying heavily on Search to drive growth, this matters – a lot. What’s actually changing? Right now, ChatGPT doesn’t show paid […]
Recouping control in an OTA-dominated world: a guide for hotels
Discover how hotels can cut OTA costs, boost direct bookings and grow sustainably through AI-led marketing, data integration and creative strategy.
Winning the algorithm: How Hospitality brands stay discoverable in an AI-driven dining landscape
A practical guide showing hospitality brands how to stay discoverable in an AI-driven dining landscape through GSO, AI-led PPC and performance creative.
Solving the biggest growth challenges for multi-site hospitality brands
Hospitality and other multi-site brands face a seemingly impossible task: marketing as one coherent national brand while ensuring hundreds or even thousands of individual sites remain competitive in their local markets. Too often, these ambitions collide with legacy structures, limited budgets, and fast-moving local competitors, leaving many individual venues at a disadvantage despite a robust, […]
The power of personalisation – using AI-led advertising to deliver aftermarket revenue
Open Partners is one of the UK’s largest and fastest-growing full-service marketing agencies, specialising in performance-driven strategy across key verticals including automotive, hospitality, travel and leisure, retail, and professional services. Renowned for its integrated approach and data-led innovation, the agency helps leading brands connect strategy, creativity, and technology to deliver measurable growth. Setting the scene […]
What’s next for ultimate profitability in mobility, fleet, and rental?
Open Partners is one of the UK’s largest and fastest-growing full-service marketing agencies, specialising in performance-driven strategy across key verticals including automotive, hospitality, travel and leisure, retail, and professional services. Renowned for its integrated approach and data-led innovation, the agency helps leading brands connect strategy, creativity, and technology to deliver measurable growth. Setting the scene […]
