Google AI Mode Ads – everything brands need to know to win
Google AI Mode Ads – everything brands need to know to win Working closely with our partners at Google, the Open Partners PPC team attended Google’s From the Future of Search summit to assess how AI is reshaping search and what it means for advertisers. Currently in U.S. trials, Google is embedding ads directly into […]
Google’s AI mode arrives in the UK: What It means for brand performance and ROI
Learn the essentials of AI Mode: what the user experience looks like, its impact on organic search, and what businesses must do to protect marketing ROI and their brand performance as traditional SEO continues to lose effectiveness.
The browser wars are back: Google vs OpenAI
The browser wars are back: Google VS OpenAI What does OpenAI, Perplexity, and the US Government have in common? They’re all challenging Google’s dominance. I still remember using Netscape Navigator and the earliest versions of Internet Explorer, back when “going online” felt like opening a portal to something genuinely new. Browsers were clunky, curious, and […]
AI and the new economic landscape of Organic Search
For nearly two decades, Google was the undisputed foundation of organic search. That era is over. Here, we explore AI’s impact on user behaviour, how organic success is measured, and the industries most affected.
Next is now: why proactivity and speed in AI-led marketing is business critical
AI-led marketing is the third major transformation in marketing history, and it’s the most disruptive. Learn how performance is achieved across organic search, paid media, and creative to protect your bottom line.
Move over big budgets: AI-powered creative is the biggest ROI lever in modern marketing
Success in marketing can no longer be bought – AI-powered social platforms like Meta and TikTok have reshaped performance marketing, driving an increasing demand for quality content within advertising.
Retailers face major disruption (and opportunity) as ChatGPT introduces AI shopping
ChatGPT’s new shopping feature, currently live in the is rewriting the rules of retail, letting users browse and buy products directly through AI – no Google, no ads. Here’s what retail brands must do to prepare for the shift.
AI search: a goldmine for fast movers, a major loss for late adopters
AI is reshaping how consumers find and engage with brands – those who fail to adapt will see declines in visibility and revenue. Here’s why taking action now is critical, and how Open Partners can help you stay ahead.
