The search revolution: OpenAI, agentic commerce, and the next decade of discovery
On February 9, 2026, the digital discovery landscape shifted on its axis. OpenAI officially transitioned ChatGPT from a helpful assistive tool into a commercial powerhouse by launching its first ad tests. This move, while long-speculated, marks a formal commitment to a paid media model designed to support the massive infrastructure costs of serving over 800 […]
Shopify’s agentic storefronts: what it means for ecommerce brands
Over the last few years, AI search has rapidly shaped how we discover and evaluate brands through detailed, conversational responses, factoring in nuance and context to provide tailored recommendations at the earliest sign of intent. In response, brands have had to adapt their organic search strategies to improve visibility within AI-driven discovery, recognising that early […]
Recouping control in an OTA-dominated world: a guide for hotels
Discover how hotels can cut OTA costs, boost direct bookings and grow sustainably through AI-led marketing, data integration and creative strategy.
Winning the algorithm: How Hospitality brands stay discoverable in an AI-driven dining landscape
A practical guide showing hospitality brands how to stay discoverable in an AI-driven dining landscape through GSO, AI-led PPC and performance creative.
Solving the biggest growth challenges for multi-site hospitality brands
Hospitality and other multi-site brands face a seemingly impossible task: marketing as one coherent national brand while ensuring hundreds or even thousands of individual sites remain competitive in their local markets. Too often, these ambitions collide with legacy structures, limited budgets, and fast-moving local competitors, leaving many individual venues at a disadvantage despite a robust, […]
Marketing for Automotive: the AI-led opportunity for growth
The automotive purchase cycle remains one of the most complex in retail: a high-value financial commitment involving deeply personal decisions. While this process has historically relied on a network of influential marketing touchpoints – from building brand trust to guiding showroom visits – digital channels now define the path to conversion. Digital marketing offers unparalleled […]
Open Partners achieves IPA Effectiveness Accreditation for 2025
AI fatigue is real, and business leaders are sick of hearing about it. But it’s not just a marketing problem; it’s an urgent, business-wide imperative. Here’s why.
Stalled growth, rising pressure: why performance marketing is failing your brand (and how to regain control)
For many brands, performance marketing growth is stalling – despite increased budgets, diminishing returns are the new reality. Here’s how brands can regain control.
A letter to business leaders: Yes, everyone’s talking about AI, but you can’t afford to tune out
AI fatigue is real, and business leaders are sick of hearing about it. But it’s not just a marketing problem; it’s an urgent, business-wide imperative. Here’s why.
Ai and travel marketing: transforming disruption into competitive advantage
AI and travel marketing: transforming disruption into competitive advantage The overall advertising landscape is undergoing a profound transformation, with a rapidly increasing number of travel customers turning to generative search and their social feeds to create bespoke travel itineraries and choose the brands that will best facilitate their travel experiences. In this industry deep dive, […]
