How is AI affecting the CMO role in 2026?
Over the last two years, AI has continued to have a profound impact on the CMO role, in particular on those managing multi-channel in-house teams. For many marketing leaders, the mandate from CEOs and CFOs has been clear: use AI to deliver more efficiency, lower costs, and better bottom line results. With the “honeymoon phase” […]
Meta’s Business Messenger update: from WhatsApp success to a full Meta ecosystem
This week, our Managing Partner for Commercial Partnerships, Jemima Stoppard, joined a global Meta event in London bringing together agencies, brands and business solution partners. The focus was simple: how to use messaging as a core business strategy to create better customer experiences and turn conversations into sales. Below, Jemima outlines what has changed, where […]
Google Marketing Live 2026: Our key takeaways
Google is now firmly in the agentic era… This year, Google Marketing Live was packed with live product announcements, showcasing the deep integration of Gemini technology across the entire advertising network. Having attended the session, our Paid Search Senior Partner, Steve Hughes, has summarised the four key developments that will fundamentally change search, shopping, and […]
The search revolution: OpenAI, agentic commerce, and the next decade of discovery
On February 9, 2026, the digital discovery landscape shifted on its axis. OpenAI officially transitioned ChatGPT from a helpful assistive tool into a commercial powerhouse by launching its first ad tests. This move, while long-speculated, marks a formal commitment to a paid media model designed to support the massive infrastructure costs of serving over 800 […]
Recouping control in an OTA-dominated world: a guide for hotels
Discover how hotels can cut OTA costs, boost direct bookings and grow sustainably through AI-led marketing, data integration and creative strategy.
Winning the algorithm: How Hospitality brands stay discoverable in an AI-driven dining landscape
A practical guide showing hospitality brands how to stay discoverable in an AI-driven dining landscape through GSO, AI-led PPC and performance creative.
Solving the biggest growth challenges for multi-site hospitality brands
Hospitality and other multi-site brands face a seemingly impossible task: marketing as one coherent national brand while ensuring hundreds or even thousands of individual sites remain competitive in their local markets. Too often, these ambitions collide with legacy structures, limited budgets, and fast-moving local competitors, leaving many individual venues at a disadvantage despite a robust, […]
Marketing for Automotive: the AI-led opportunity for growth
The automotive purchase cycle remains one of the most complex in retail: a high-value financial commitment involving deeply personal decisions. While this process has historically relied on a network of influential marketing touchpoints – from building brand trust to guiding showroom visits – digital channels now define the path to conversion. Digital marketing offers unparalleled […]
Open Partners achieves IPA Effectiveness Accreditation for 2025
AI fatigue is real, and business leaders are sick of hearing about it. But it’s not just a marketing problem; it’s an urgent, business-wide imperative. Here’s why.
Stalled growth, rising pressure: why performance marketing is failing your brand (and how to regain control)
For many brands, performance marketing growth is stalling – despite increased budgets, diminishing returns are the new reality. Here’s how brands can regain control.
