The power of personalisation – using AI-led advertising to deliver aftermarket revenue
Open Partners is one of the UK’s largest and fastest-growing full-service marketing agencies, specialising in performance-driven strategy across key verticals including automotive, hospitality, travel and leisure, retail, and professional services. Renowned for its integrated approach and data-led innovation, the agency helps leading brands connect strategy, creativity, and technology to deliver measurable growth. Setting the scene […]
What’s next for ultimate profitability in mobility, fleet, and rental?
Open Partners is one of the UK’s largest and fastest-growing full-service marketing agencies, specialising in performance-driven strategy across key verticals including automotive, hospitality, travel and leisure, retail, and professional services. Renowned for its integrated approach and data-led innovation, the agency helps leading brands connect strategy, creativity, and technology to deliver measurable growth. Setting the scene […]
Why hyperlocal advertising is the next competitive edge for multi-site automotive groups
Multi-site automotive groups have long benefited from national brand recognition, deep customer loyalty, and consistent revenue from recurring services and new sales. But the formula that once guaranteed growth is under strain. Consumer behaviour has changed, digital advertising costs have risen, and new AI-driven platforms are redefining how audiences discover, research, and buy vehicles and […]
OpenAI introduces ChatGPT Atlas – the conversational approach to search begins
OpenAI’s launch of the ChatGPT Atlas browser is a shot across the bow for Google and a big moment for mainstream user interaction with AI. In July, we wrote about the launch of Perplexity’s Comet browser and the chain reaction it would trigger with the two major players in the space, OpenAI and Google. OpenAI […]
Precision over scale: how AI marketing empowers niche automotive brands to compete and win
Open Partners is one of the UK’s largest and fastest-growing full-service marketing agencies, specialising in performance-driven strategy across key verticals including automotive, hospitality, travel and leisure, retail, and professional services. Renowned for its integrated approach and data-led innovation, the agency helps leading brands connect strategy, creativity, and technology to deliver measurable growth. Competing in a […]
Automotive aftermarket: why AI-led marketing is the competitive edge brands need
Open Partners is one of the UK’s largest and fastest-growing full-service marketing agencies, specialising in performance-driven strategy across key verticals including automotive, hospitality, travel and leisure, retail, and professional services. Renowned for its integrated approach and data-led innovation, the agency helps leading brands connect strategy, creativity, and technology to deliver measurable growth. The margin squeeze […]
From aggregator dependence to direct demand: How AI-led marketing empowers fleet and rental operators to win back customers
By Open Partners Open Partners is one of the UK’s largest and fastest-growing full-service marketing agencies, specialising in performance-driven strategy across key verticals including automotive, hospitality, travel and leisure, retail, and professional services. Renowned for its integrated approach and data-led innovation, the agency helps leading brands connect strategy, creativity, and technology to deliver measurable growth. […]
ChatGPT’s Instant Checkout: the beginning of the end for ecommerce websites?
From the outset it was clear: AI and large language models (LLMs) aren’t just reducing the need for clicks by guiding purchase decisions, they’re moving towards eliminating clicks altogether, even for the act of buying itself. When OpenAI announced Instant Checkout in ChatGPT, my first reaction was, this feels like a glimpse of the future […]
The browser wars are back: Google vs OpenAI
The browser wars are back: Google VS OpenAI What does OpenAI, Perplexity, and the US Government have in common? They’re all challenging Google’s dominance. I still remember using Netscape Navigator and the earliest versions of Internet Explorer, back when “going online” felt like opening a portal to something genuinely new. Browsers were clunky, curious, and […]
