Your next customer might send an AI assistant. Should brands be worried?
Recently, two of the biggest tech companies in the world launched personal AI assistants that can do your shopping for you. Meta launched Muse in the US on 8 September. OpenAI followed on 29 September with something it calls dots. Both do roughly the same job. You tell them what you want, and they go […]
Sky acquires ITV’s Media & Entertainment division: the implications for media buying and premium video
Matt is Open Partners’ Senior AV Partner, leading the AV division within the multimedia team and overseeing integrated campaign delivery across key channels. What’s changed? This week, ITV announced that its Media & Entertainment division will be acquired by Sky, marking the consolidation of two major British media groups under one parent. As a significant […]
