Google Marketing Live 2026: Our key takeaways
Google is now firmly in the agentic era… This year, Google Marketing Live was packed with live product announcements, showcasing the deep integration of Gemini technology across the entire advertising network. Having attended the session, our Paid Search Senior Partner, Steve Hughes, has summarised the four key developments that will fundamentally change search, shopping, and […]
The search revolution: OpenAI, agentic commerce, and the next decade of discovery
On February 9, 2026, the digital discovery landscape shifted on its axis. OpenAI officially transitioned ChatGPT from a helpful assistive tool into a commercial powerhouse by launching its first ad tests. This move, while long-speculated, marks a formal commitment to a paid media model designed to support the massive infrastructure costs of serving over 800 […]
