The search revolution: OpenAI, agentic commerce, and the next decade of discovery
On February 9, 2026, the digital discovery landscape shifted on its axis. OpenAI officially transitioned ChatGPT from a helpful assistive tool into a commercial powerhouse by launching its first ad tests. This move, while long-speculated, marks a formal commitment to a paid media model designed to support the massive infrastructure costs of serving over 800 […]
Shopify’s agentic storefronts: what it means for ecommerce brands
Over the last few years, AI search has rapidly shaped how we discover and evaluate brands through detailed, conversational responses, factoring in nuance and context to provide tailored recommendations at the earliest sign of intent. In response, brands have had to adapt their organic search strategies to improve visibility within AI-driven discovery, recognising that early […]
