The latest insights and thought leadership from the Open Partners team.
From the outset it was clear: AI and large language models (LLMs) aren’t just reducing the need for clicks by guiding purchase decisions, they’re moving …
The automotive purchase cycle remains one of the most complex in retail: a high-value financial commitment involving deeply personal decisions. While this process has historically relied on a network of influential marketing touchpoints – from building brand trust to guiding showroom visits – digital channels now define the path to …
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