How Open Partners engineered LLM dominance and a £7.6 blended organic search ROI for InjuryLawyers4U
In 2025, we shared a piece on how consumer search behaviour was fundamentally shifting, detailing how AI search engines would rapidly dictate organic visibility. It was at this point that we recognised an immediate, commercially vital opportunity for our clients to become category leaders in a new and emerging search channel.
Just over a year on, that shift is well and truly established, with 50% to 60% of UK consumers routinely asking ChatGPT, Perplexity, Copilot, and Google AI Mode for direct brand recommendations.
Ultimately, traditional search engines are no longer the only place that brands are being found. Today, the commercial reality is that brands must prioritise total search visibility to remain competitive; to not only protect their historical Organic Search performance and revenue, but ensure future growth.
For our clients, our mission to be The Agency of Next has meant they’ve long been prepared for this reality. They’re owning their categories, driving significant visibility, and actively reaping the commercial benefits.
One of those clients is InjuryLawyers4U (IL4U), a leading Personal Injury brand to which AI search posed an initial threat. Below, we share a case study where we took IL4U on that journey, leveraging our proprietary search framework, The Organic Powerhouse, to deliver rapid visibility gains, the the #1 position in ChatGPT, and an econometric backed £7.6 blended ROI through a multi channel search strategy.
What is The Organic Powerhouse?
The Organic Powerhouse is Open Partners’ integrated framework designed to rapidly capture LLM visibility and drive true incremental growth across Organic Search channels. Knowing that driving visibility in LLMs requires a multilayered approach involving high authority media mentions through original data, contextual keyword relevance, and authentic social proof, we assembled The Organic Powerhouse, bringing together a dedicated in house team combining expertise across PR, Organic Social, Influencers, SEO, and GEO.
Rather than running isolated campaigns, The Organic Powerhouse coordinates these channels into a unified signals engine to ensure our clients are visible within all search environments and thus front and centre for consumers. It combines:
| PR & Original Data | Targeted Category Content | Organic Social | Influencer Partnerships |
|---|---|---|---|
| Securing authoritative media citations and data points that LLMs rely on as primary evidence | Establishing deep contextual relevance across every key product or service category | Building active, direct proof of brand expertise that feeds AI sentiment | Generating authentic, multi platform social proof to maximize cross-channel brand mentions |
To demonstrate how our proactive strategy scales visibility and secures market leadership in highly competitive sectors, here is how The Organic Powerhouse was deployed for InjuryLawyers4U:
The Organic Powerhouse x InjuryLawyers4U
The challenge
For InjuryLawyers4U (IL4U), Organic and Paid Search have been two long standing, key channels driving growth, consistently delivering high ROI and incremental leads.
In 2025, those channels were coming under threat, with consumer search behaviour rapidly shifting as they turned to LLMs for recommendations on which brands to trust in Personal Injury. To protect IL4U’s #1 market position and to safeguard their Organic Search performance, Open Partners needed to engineer a high impact AI visibility strategy that would drive rapid visibility, authority, and lead generation through LLMs.
The approach
To target each of IL4U’s service categories with laser precision, The Organic Powerhouse team carried out a multi channel strategy that would feed LLMs with the essential signals they needed to put IL4U front and centre.
We carried out surveys to strategically inform PR pieces and secure authoritative media citations. We developed targeted category themed content to embed contextual relevance and improve keyword positions. We leveraged Organic Social to educate followers on IL4U’s expertise and grow their profile and partnered with relevant Influencers to drive authentic reach.
Across all categories, we repeated and optimised this process, enabling IL4U to rapidly and continuously grow their AI visibility and leads through organic search.
Early results
Early outcomes: one of our earliest focus categories, Cycling, showed rapid, demonstrable growth, delivering the below in just three months (between September and November 2025), while making them the #1 most visible Personal Injury brand in ChatGPT by early 2026.
| Visibility | Mentions | Share of Voice |
|---|---|---|
|
98th to 10th most visible Personal Injury brand in AI search
+33% TikTok search visibility |
5th most mentioned brand (+11 places MoM) across all tracked topical clusters and prompts
+28.6% brand mention visibility score across all topics and platforms (Google AI Mode, ChatGPT, Perplexity, Co-Pilot) | +5400% from earned media |
From rapid traction to compounding ROI
The initial momentum achieved in target categories like Cycling not only validated the strength of our architecture, but demonstrated that our approach to search in the AI era could bolster commercial performance.
By continuously expanding and refining The Organic Powerhouse across every category, we transformed early momentum into market dominance.
But we didn’t just rely on platform metrics to prove it. To demonstrate the true incremental impact to IL4U, we leveraged Dynamic Econometrics, our in-house MMM solution that uses AI and machine learning to identify the true contribution of The Organic Powerhouse against IL4U’s main business KPIs.
This not only detailed the true ROI across each search discipline, but gave us a clear picture of where to place future investment across search (and the entire media mix) to maximise IL4U’s marketing investment with laser precision and ensure continuous performance gains.
As of September 2026, our econometric analysis confirmed that our proactivity around AI search and The Organic Powerhouse not only protected IL4U’s organic performance, but supercharged it, with Organic Search now delivering some of the highest returns on investment for IL4U:
A £7.6 blended ROI across The Organic Powerhouse from Organic Search / Digital PR (£6.8 ROI), Influencers: (£10.8 ROI) and Organic Social (£8.5 ROI).
Client testimonial
“Open Partners are experts at their craft and have proactively ensured InjuryLawyers4u is prepared for the AI-driven marketing landscape, not just in organic search. They guarantee we show up across the full funnel, leveraging AI across Media, Data, and Creative to keep us on the cutting edge and deliver incremental performance.”
James Maxey, CEO, Express Group
Delivering rapid, profitable, incremental growth in the modern search landscape
The measurable returns we deliver for our clients demonstrate why modern marketing leaders must redefine their approach to search; to not only protect long standing, revenue driving channels, but to ensure growth in the modern search landscape.
At Open Partners, we are experts in delivering this for brands. We ensure AI platforms actively recommend our clients’ brand over their competitors through Generative Engine Optimisation, feeding the algorithms with the trust indicators and signals they need to enable them to lead in AI search, defend organic revenue, and convert new search behaviours into predictable, high-ROI lead generation engines.
To learn more about how we can help grow your brand through Organic Search and beyond, get in touch below.
