Open Partners achieves IPA Effectiveness Accreditation for 2025-2027
Holly Hill
Holly Hill is the Marketing Partner at Open Partners.
We are thrilled to share that Open Partners has been awarded the IPA Effectiveness Accreditation for 2025–2027 from The Institute of Practitioners in Advertising.
The accreditation recognises agencies that have a deeply embedded culture of marketing effectiveness and a strategic approach to driving measurable business returns for their clients through four key pillars: Focus, People, Process, and Data, Tools and Measurement.
With less than 1% of UK agencies and 17% of IPA members accredited, the accolade is a proud achievement and is testament to the culture of effectiveness embedded into the agency, as well as the exceptional results we continue to deliver for clients.
The accreditation follows our placement on the Financial Times 1000 as well as the Sunday Times 100 for the second consecutive year as one of the fastest growing businesses in Europe and the UK, respectively.
In 2025, Open Partners also became certified by Great Place To Work®, which is awarded to businesses whose workplace culture, employee experience, and leadership behaviours deliver market-leading revenue, employee retention and increased innovation.
Commenting on the achievement, our Co-Founder and Exec Chair, Joe Procter, said:
We are incredibly proud to have achieved the IPA Agency Effectiveness Accreditation. It is a true mark of distinction and another huge moment for our agency in 2025. This accolade, and others secured this year, are only made possible through delivering outstanding outcomes for our clients and prioritising our people. We hold ourselves to extremely high standards, with a relentless focus on driving actual business outcomes and not just vanity metrics.
The IPA Effectiveness Accreditation further solidifies Open Partners’ position as one of the UK’s leading independent agencies, underlining its dedication to effectiveness, innovation, and client growth.
