Marketing for Automotive: the AI-led opportunity for growth

The automotive purchase cycle remains one of the most complex in retail: a high-value financial commitment involving deeply personal decisions. While this process has historically relied on a network of influential marketing touchpoints – from building brand trust to guiding showroom visits – digital channels now define the path to conversion. Digital marketing offers unparalleled […]
Open Partners achieves IPA Effectiveness Accreditation for 2025

AI fatigue is real, and business leaders are sick of hearing about it. But it’s not just a marketing problem; it’s an urgent, business-wide imperative. Here’s why.
Stalled growth, rising pressure: why performance marketing is failing your brand (and how to regain control)

For many brands, performance marketing growth is stalling – despite increased budgets, diminishing returns are the new reality. Here’s how brands can regain control.
A letter to business leaders: Yes, everyone’s talking about AI, but you can’t afford to tune out

AI fatigue is real, and business leaders are sick of hearing about it. But it’s not just a marketing problem; it’s an urgent, business-wide imperative. Here’s why.
Ai and travel marketing: transforming disruption into competitive advantage

AI and travel marketing: transforming disruption into competitive advantage The overall advertising landscape is undergoing a profound transformation, with a rapidly increasing number of travel customers turning to generative search and their social feeds to create bespoke travel itineraries and choose the brands that will best facilitate their travel experiences. In this industry deep dive, […]