OpenAI introduces ChatGPT Atlas – the conversational approach to search begins
OpenAI’s launch of the ChatGPT Atlas browser is a shot across the bow for Google and a big moment for mainstream user interaction with AI. In July, we wrote about the launch of Perplexity’s Comet browser and the chain reaction it would trigger with the two major players in the space, OpenAI and Google. OpenAI […]
Google’s AI mode arrives in the UK: What It means for brand performance and ROI
Learn the essentials of AI Mode: what the user experience looks like, its impact on organic search, and what businesses must do to protect marketing ROI and their brand performance as traditional SEO continues to lose effectiveness.
The browser wars are back: Google vs OpenAI
The browser wars are back: Google VS OpenAI What does OpenAI, Perplexity, and the US Government have in common? They’re all challenging Google’s dominance. I still remember using Netscape Navigator and the earliest versions of Internet Explorer, back when “going online” felt like opening a portal to something genuinely new. Browsers were clunky, curious, and […]
AI and the new economic landscape of Organic Search
For nearly two decades, Google was the undisputed foundation of organic search. That era is over. Here, we explore AI’s impact on user behaviour, how organic success is measured, and the industries most affected.
Next is now: why proactivity and speed in AI-led marketing is business critical
AI-led marketing is the third major transformation in marketing history, and it’s the most disruptive. Learn how performance is achieved across organic search, paid media, and creative to protect your bottom line.
Retailers face major disruption (and opportunity) as ChatGPT introduces AI shopping
ChatGPT’s new shopping feature, currently live in the is rewriting the rules of retail, letting users browse and buy products directly through AI – no Google, no ads. Here’s what retail brands must do to prepare for the shift.
AI search: a goldmine for fast movers, a major loss for late adopters
AI is reshaping how consumers find and engage with brands – those who fail to adapt will see declines in visibility and revenue. Here’s why taking action now is critical, and how Open Partners can help you stay ahead.
