Why the most “successful” campaigns aren’t driving revenue for brands
The tension between CMOs and CFOs (or agencies and their clients) usually boils down to one thing: what’s being reported vs what’s reflected on the bottom line. High conversion rates and top line figures look great on dashboards, but when they don’t deliver profit, inevitable questions arise about the effectiveness of the campaign, sometimes cascading […]
Demand Gen: a mid-funnel growth goldmine unlocked through AI powered creative production
Charlotte is a Managing Partner at Open Partners, leading our Creative division including a team of exceptional talent across Social & Influencer, our in-house Studio, Ad Production & Optimisation, CRO & UX, and PR. YouTube reaches nearly 60 million people in the UK alone, with YouTube Shorts generating 200B+ views daily worldwide, with more views […]
What’s next in Paid Search, and how can brands prepare? A Q&A with our Senior Paid Search Partner, Steve Hughes
Before we start, can you tell us a little bit about your role as Senior Paid Search Partner at OP? At Open Partners, my role focuses on the development of our Paid Search product, making sure it aligns with our agency mission, to be The Agency of Next, and our purpose, to be smarter, faster, […]
ChatGPT is launching paid ads. Here’s what every brand needs to know.
OpenAI has confirmed that advertising will be introduced into ChatGPT in a future release, marking a major shift in conversational AI’s evolution from an assistive search tool to a commercial platform. For any brands relying heavily on Search to drive growth, this matters – a lot. What’s actually changing? Right now, ChatGPT doesn’t show paid […]
Meta’s updated consent or pay model: what brands need to know
The operational framework for advertising on Meta platforms in the UK is entering a new, consent-driven phase. In direct response to guidance from the UK’s Information Commissioner’s Office (ICO), Meta is rolling out a more accessible ad-free subscription option for UK users, who can continue to use Facebook and Instagram for free with personalised ads, […]
Google AI Mode Ads – everything brands need to know to win
Google AI Mode Ads – everything brands need to know to win Working closely with our partners at Google, the Open Partners PPC team attended Google’s From the Future of Search summit to assess how AI is reshaping search and what it means for advertisers. Currently in U.S. trials, Google is embedding ads directly into […]
Stalled growth, rising pressure: why performance marketing is failing your brand (and how to regain control)
For many brands, performance marketing growth is stalling – despite increased budgets, diminishing returns are the new reality. Here’s how brands can regain control.
Google AI Mode Ads – everything brands need to know to win
Google AI Mode Ads – everything brands need to know to win Working closely with our partners at Google, the Open Partners PPC team attended Google’s From the Future of Search summit to assess how AI is reshaping search and what it means for advertisers. Currently in U.S. trials, Google is embedding ads directly into […]
