ChatGPT is launching paid ads. Here’s what every brand needs to know.
OpenAI has confirmed that advertising will be introduced into ChatGPT in a future release, marking a major shift in conversational AI’s evolution from an assistive search tool to a commercial platform. For any brands relying heavily on Search to drive growth, this matters – a lot. What’s actually changing? Right now, ChatGPT doesn’t show paid […]
Meta’s updated consent or pay model: what brands need to know
The operational framework for advertising on Meta platforms in the UK is entering a new, consent-driven phase. In direct response to guidance from the UK’s Information Commissioner’s Office (ICO), Meta is rolling out a more accessible ad-free subscription option for UK users, who can continue to use Facebook and Instagram for free with personalised ads, […]
Google AI Mode Ads – everything brands need to know to win
Google AI Mode Ads – everything brands need to know to win Working closely with our partners at Google, the Open Partners PPC team attended Google’s From the Future of Search summit to assess how AI is reshaping search and what it means for advertisers. Currently in U.S. trials, Google is embedding ads directly into […]
Stalled growth, rising pressure: why performance marketing is failing your brand (and how to regain control)
For many brands, performance marketing growth is stalling – despite increased budgets, diminishing returns are the new reality. Here’s how brands can regain control.
Google AI Mode Ads – everything brands need to know to win
Google AI Mode Ads – everything brands need to know to win Working closely with our partners at Google, the Open Partners PPC team attended Google’s From the Future of Search summit to assess how AI is reshaping search and what it means for advertisers. Currently in U.S. trials, Google is embedding ads directly into […]
