ChatGPT’s Instant Checkout: the beginning of the end for ecommerce websites?
From the outset it was clear: AI and large language models (LLMs) aren’t just reducing the need for clicks by guiding purchase decisions, they’re moving towards eliminating clicks altogether, even for the act of buying itself. When OpenAI announced Instant Checkout in ChatGPT, my first reaction was, this feels like a glimpse of the future […]
