Meta’s updated consent or pay model: what brands need to know
The operational framework for advertising on Meta platforms in the UK is entering a new, consent-driven phase. In direct response to guidance from the UK’s Information Commissioner’s Office (ICO), Meta is rolling out a more accessible ad-free subscription option for UK users, who can continue to use Facebook and Instagram for free with personalised ads, […]
Move over big budgets: AI-powered creative is the biggest ROI lever in modern marketing
Success in marketing can no longer be bought – AI-powered social platforms like Meta and TikTok have reshaped performance marketing, driving an increasing demand for quality content within advertising.
