To build on the success we were already seeing for CarShop via Google’s AI powered smart bidding solutions, we next turned to more advanced targeting to better capture customer intent.
Combining Broad Match with our existing value based bidding approach meant CarShop were able to leverage unique consumer signals, whilst capturing new demand within an increasingly complex keyword market.
A pilot was designed for select, business priority campaigns over a four week period, with a vision to scale subject to the effectiveness of the test.
Paid Search
On completion of the Broad Match pilot all marketing KPIs saw significant improvement period over period in particular:
As a result of this successful pilot, this strategy has now been rolled out across all our CarShop paid search activity.
“Hands down, it was the smoothest and most sophisticated onboarding we went through.”
“Throughout the onboarding process and beyond, Open Partners went the extra mile in understanding the overall business and specific marketing challenges we face, delivering an instant improvement in overall performance across all channels whilst supporting our journey to digital maturity.”
