FMCG Brand Innovates with Affiliates
Affiliate Marketing

Most people when they think of affiliate marketing think of just discount sites and cashback…that couldn't be further than the truth. In fact the channel itself is one of the fastest growing and efficient media marketing funnels that a business can utilise. When one of our FMCG clients needed to stand out from the crowd to drive incremental revenue and brand awareness without becoming discount focused, we leapt at the chance.

Our approach:

Affiliate partnerships thrive on more than just a sales pitch. That’s why we crafted a dynamic strategy to amplify our presence: leveraging product recommendations and reviews from credible sources to foster trust. Research is at the core of our approach. We identified leading articles from popular, targeted news outlets and online magazines, introduced our unique offerings, and showcased exactly what our cheese brand brings to the table. Relationships within affiliate marketing is our key to unlock success – our partners love us and in return we saw noticeable results.

Channels:

Affiliates

The outcome:

Results speak for themselves… (this is just a handful of examples)

Best Christmas Cheese and Wine Hamper 2023 by The Independent

Best Mother’s Day gifts for foodies 2023 by BBC Good Food

“Taking the stress out of Easter lunch” by Manchester Evening News

Best Christmas Cheese Hamper by Glamour UK

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What our clients said

“Hands down, it was the smoothest and most sophisticated onboarding we went through.”

“Throughout the onboarding process and beyond, Open Partners went the extra mile in understanding the overall business and specific marketing challenges we face, delivering an instant improvement in overall performance across all channels whilst supporting our journey to digital maturity.”

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