Our partnership with Sytner Group coincided with the launch of Google Analytics 4 – so we decided to set GA4 to its most all-inclusive configuration, right from the start.
To begin, we developed a measurement framework that reflected the business’ key performance indicators. We then looked at the typical user journey more closely to understand how we would use events and custom dimensions to enhance our web analytics research.
CRO
Once implemented, we exported all the raw event data from GA4 to Google BigQuery. This allowed us to join and enrich the data with other marketing/offline data that could then be visualised and used for further advanced analysis.
Sytner Group is now able to produce accurate acquisition and site behaviour reports, and so give its marketing team a clear view of performance.
“Hands down, it was the smoothest and most sophisticated onboarding we went through.”
“Throughout the onboarding process and beyond, Open Partners went the extra mile in understanding the overall business and specific marketing challenges we face, delivering an instant improvement in overall performance across all channels whilst supporting our journey to digital maturity.”
