ARRAN Sense of Scotland
Scent-sational Success

ARRAN is a UK brand selling perfumes, fragrances, candles, bath & body products. While popular in Scotland, they struggled with low organic visibility and traffic online compared to most of their dominant competitors such as Amazon, Harrods and John Lewis.Open Partners was tasked with expanding the client's organic reach by improving their content, SEO and overall organic presence. Our main goals were to increase search visibility and traffic for organic search terms.

Our approach:

Over our collaboration, we pursued an integrated approach across keyword targeting, content recommendations, copywriting & technical website optimisations alongside Digital PR to meet these objectives.

This involved providing keyword-focused content recommendations to boost collection pages visibility and search traffic. We produced compelling blog and guide content to help develop topical authority around high search-volume commercial, navigational and informational search terms on the website.

Alongside the focus on the content side of things, we audited their website to identify and fix crucial technical issues. We hyper-focused the advent calendar product page with schema markup, strategic content additions, and on-page elements to grab first page rankings for numerous high-volume seasonal keywords.

Lastly, we leveraged digital PR outreach to secure brand exposure, visibility and backlinks on high domain rating websites. This compounding effort across content enhancement, technical optimisation, on-page elements and digital PR integration formed the cornerstone of our work in elevating the visibility and search rankings for ARRAN and helped them stand out in the highly competitive and dominant fragrance and beauty sector.

Channels:

SEO

The outcome:

We drove this substantial organic growth for the client in the face of four major Google algorithm updates. Our agile and innovative SEO strategies delivered remarkable growth in visibility, keyword rankings and organic revenue (as highlighted below) despite the volatility and shake ups on Google.

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Increase in keywords ranking on top 3 positions on Google
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“Our organic strategy had been lacking positive momentum and with our paid channels becoming increasingly expensive we wanted a refreshed focus on driving our organic visibility. Open Partners worked closely with us to identify key focus areas that would bring us the biggest wins in the run up to our peak seasonal trading period.The team worked extremely quickly to turn around the key areas of focus and spent time with us to understand the business objectives, creating content and outreach that supported our key aims. The results have been fantastic with our organic visibility increasing significantly during our key trading period supporting a target overdelivery, not only within our organic channel, but also supporting the delivery of our targets across our other key digital channels.”
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