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Rift Refunds
Paid Social – TikTok

Rift Refunds need to drive as many leads as efficiently as possible. With Inflation raising Meta’s cost per leads, we suggested a more forward-thinking Paid Social strategy based on TikTok.

Our approach:

Our approach to TikTok is simple: creative comes first. We worked with Rift to ensure that their creatives were perfect for the platform, creating a solid base from which to attract an audience segment broad enough to achieve scale, and niche enough to minimise wastage. We targeted users based on the videos they’re interested in and on how they interacted with videos, creators and hashtags on the platform. Finally, we built out lookalike audiences based upon Rift’s first party customer data, and used TikTok as a great opportunity to gain first mover advantage, and reach a younger male audience at scale and efficiency.

Channels:

Paid Social – TikTok

The outcome:

Costs went down and high quality leads went up. The results that Rift experienced were phenomenal, seeing efficiencies up across the board versus Meta. And a 56% cheaper cost per lead than non-brand Paid Search – something that many didn’t think was possible with Paid Social.

0 %
Cheaper CPL than Facebook
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Cheaper CPL than non brand Search
0 %
Cheaper CPMs than Facebook
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Stronger click-through rate than Facebook
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Cheaper CPC than Facebook
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Stronger CvR than Facebook
“Keen to explore channel diversification, we worked closely with the Paid Social team at Open to help test and incorporate Tik Tok into our BAU mix. We’ve seen some incredibly strong results over the first few months of the activity and are looking forward to developing the strategy further in 2023 with our partners at Open.”

Andy Darnell, Digital Performance Manager, Rift Refunds

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Greene King

Data & Analytics

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