Our approach to TikTok is simple: creative comes first. We worked with Rift to ensure that their creatives were perfect for the platform, creating a solid base from which to attract an audience segment broad enough to achieve scale, and niche enough to minimise wastage. We targeted users based on the videos they’re interested in and on how they interacted with videos, creators and hashtags on the platform. Finally, we built out lookalike audiences based upon Rift’s first party customer data, and used TikTok as a great opportunity to gain first mover advantage, and reach a younger male audience at scale and efficiency.
Paid Social – TikTok
Costs went down and high quality leads went up. The results that Rift experienced were phenomenal, seeing efficiencies up across the board versus Meta. And a 56% cheaper cost per lead than non-brand Paid Search – something that many didn’t think was possible with Paid Social.
“Hands down, it was the smoothest and most sophisticated onboarding we went through.”
“Throughout the onboarding process and beyond, Open Partners went the extra mile in understanding the overall business and specific marketing challenges we face, delivering an instant improvement in overall performance across all channels whilst supporting our journey to digital maturity.”
