Collaborating with Greene King’s Paid Media team, we realised table bookings were our key measure of intent and impact.
Applying tracking to collect U-Variable data in the booking form, we used Adsquare’s footfall tracking technology across social and display, and Store Visit tracking across Google Search.
Covering all bases, we built a way to track walk-ins by implementing Adsquare’s footfall tracking technology across social and display.
By qualifying our search data with Adsquare, we became one of Adsquare’s first multi-channel tracking partners. And certainly broke new ground for the pub industry, too.
Data & Analytics
Greene King now knows the ROI of media spend on revenue over all – and also at division, region and individual pub level. Because we know where performance is being driven by advertising, we can make our campaigns more efficient and effective. Giving us insight into people’s booking and footfall behaviour across the business has been invaluable to optimising our media campaigns and has allowed Greene King to future proof their business, and give them total confidence in their marketing strategy.
“Hands down, it was the smoothest and most sophisticated onboarding we went through.”
“Throughout the onboarding process and beyond, Open Partners went the extra mile in understanding the overall business and specific marketing challenges we face, delivering an instant improvement in overall performance across all channels whilst supporting our journey to digital maturity.”