Open Partners’ Community Management team embraced the power of AI to revolutionise their social media strategy & processes. Through evaluating and implementing the right AI tools, the team was able to automate certain aspects of community engagement without losing the human touch that is crucial for genuine interactions. This AI-assisted approach allowed for rapid responses to incoming mentions, significantly speeding up engagement times. At the same time, our team maintained a level of human quality assurance. They curated AI-generated messages, ensuring each response retained easyfundraising’s unique tone and authenticity. This harmonious blend of AI efficiency and human oversight resulted in a dynamic and responsive social media presence, driving deeper and more meaningful
conversations.
Organic social community management – Facebook, Instagram & X
This new AI-assisted approach yielded remarkable results. The use of the #DonationDay hashtag, incorporated in every message, achieved a trending status at number 7 in the UK, as well as staggering increases across all key metrics: net audience growth soared by 3,615%, outreach messages surged by 1,900%, engagements climbed by 325%, engagement rate improved by 231%, and impressions rose by 28%, all compared to the previous Donation Day. This new approach not only amplified the celebration of Donation Day but also helped us get easyfundraising’s brand and proposition in front of more people on social media, which is sure to lead to even more success in future.
“Hands down, it was the smoothest and most sophisticated onboarding we went through.”
“Throughout the onboarding process and beyond, Open Partners went the extra mile in understanding the overall business and specific marketing challenges we face, delivering an instant improvement in overall performance across all channels whilst supporting our journey to digital maturity.”
